The Argentine Embassy in Norway carried out two initiatives aimed at strengthening the
promotion of our country as a tourism destination for Norwegian audiences, in collaboration
with agencies, tour operators, and strategic partners in the sector.
The seminar “Developing Argentina’s Tourism Potential for Norwegian Travellers” took
place at the Argentine Residence in February 2026.
Together with ALCHEMY DMC | Argentina & Chile and Lufthansa Group (Norway and
Denmark), the Embassy organized a seminar for the main tour operators in the Norwegian
market, focusing on trends, opportunities, and updates regarding Argentina as a destination.
Ambassador Claudio A. Giacomino opened the event, followed by First Secretary María
Emilia Vicente Lago, who presented the most attractive destinations for Norwegian travellers.
Afterwards, Gonzalo Peluffo (ALCHEMY DMC) outlined the company’s offerings, and
Flemming Nordestgaard (Lufthansa Group) highlighted the importance of air connectivity
between both countries.
The seminar provided an opportunity to exchange ideas, strengthen partnerships, and explore
new avenues of collaboration, confirming the growing interest of the Norwegian market in
experiences related to nature, culture, gastronomy, and adventure.
Presentation of Tourism Experiences for Norwegian Travellers at the Argentine
Residence
In a second activity held on 20 April, the Embassy—together with Escape Travel Norge and
Carpe Diem—welcomed to the Argentine Residence the first group of Norwegian travellers
interested in wine tourism and emblematic destinations across the country.
The presentation was accompanied by Dogo Wines and Gonzalo Peluffo (ALCHEMY DMC),
who shared information about Argentina’s wine regions and the experiences visitors will
enjoy during their trip.
Both events reflect the commitment of the Argentine Embassy in Norway to promote
Argentine tourism, strengthen cooperation with local operators, and bring the cultural and
natural diversity of our country closer to Norwegian audiences.